BA 290N,
ME290P, INFOSYS 290P, and CCA INDU0432
Managing the New Product Development Process: Design Theory and Methodology
You're Invited to a
New Product Tradeshow!!!
SATURDAY, DECEMBER 18TH
9:00 A.M. – 12:00
Noon
HAAS SCHOOL OF BUSINESS
UNIVERSITY OF CALIFORNIA,
BERKELEY
9:00 – 10:30 A.M.:
Formal presentations in Cheit Hall (C210, C220, C320)
10:30 – 12:00 Noon:
Tradeshow in the Wells Fargo Room (420 Cheit Hall)
The students in Managing New Product Development have spent the semester learning about new product development by really doing it!
Come see prototype models of:
- Bike Protection Team 1: An
indestructible bike security device – strong, secure, and simple
- Bike Protection Team 2: A
soft, flexible, lightweight, multi-material bike lock
- FAST (Flexible Assistant Service
for Transit): Interface to bus schedule tracking services
- Car Communication: Gives positive
feedback (visually) to friendly drivers on the road
- CD Case: A creative solution for
sharing images and music with your friends and family
- Cord Management: Manages and
hides cords for your computer, cell phone, etc.
- eBay Registry: Customer-focused
gift registry service centered on items rather than stores
- Girls
Without Pockets: Portable, fashionable, stylish, discrete product for
carrying small items
á
Hot or Not
in the Sack: Regulates one's personal microclimate while sleeping
á
SnoBunnies:
Remote locator device for finding lost skis
á
Overnight
Travel Bag: A unique functional and visual solution for those quick business
trips
á
Flight
Insomniacs: Increases passenger comfort on long haul flights
á
Ultimate
Sports Bag: A multi-purposed bag for soccer players
á
Sun Block:
For today's metro-sexual! Protect your skin from UV rays anytime, anywhere.
á
Transporter:
Skateboard to the grocery store and haul the goods back home easily
á
Water On
You: New material + new design helps to keep track of how much water you drink
á
Wireless
Crop Protection: a whole-product, frost and heat monitoring solution for
vineyards
With questions about the class
or the tradeshow, please contact faculty:
Alice Agogino at (510)
642-6450 or e-mail aagogino@me.berkeley.edu
Mark Martin at (650)
248-7728 or e-mail mmartin@haas.berkeley.edu
Leslie Speer at (510) 658-3177
or e-mail lespeer@mindspring.com
The students' work has been generously
supported with coaching time from 2nd Edison, frogdesign, Apple
Computer, Pentagram, Aaron Marcus & Associates, Scott Luebking, Cheskin
Research, Gingko Design, and Lunar Design and funding from NCIIA (National
Collegiate Inventors and Innovators Alliance).
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The Industrial Design Society of America features some of this year's ME290P class projects in their Spring 2005 issue of Innovation. The student designs featured were VinPod Crop Protection System, with Joe Ulrich, Thomas Cauley, Alex Do, Brian Sosnowchik, and Martin White, Bike Thieves SOL with Barry Chubrik, Remy Labesque, Nathan Pletcher, and Adam Rineck, MetroMule with Samir Mehta, Grason Ott, Joanna Moanders, and Ruth Wan, and SnoBunny with Matthew Gale, Jesse Herrick, Gauri Sharma, and Dror Shimshowitz. See Innovation article for photos and article. Download poster for tradeshow (2 MB) here. |
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Last updated: 4 June 2005