BA 290A-2 and ME290P
Fall 1998

Managing the New Product Development Process: Design Theory and Methodology

The business and engineering students in "Managing New Product Development" have spent the semester characterizing market needs and developing product prototypes to meet those needs. Their products include both software and hardware. Students will display their final prototypes in a tradeshow format that will allow you to see the genesis of the products, interact with the prototypes, and assess their financial viability. So bring your checkbooks and licensing specialists. Or just "window shop" for new technologies. Friends and families are welcome and refreshments will be served.

The products being featured are:

• The Urban BBQ
• Customer Reference Engine
• Easy Bike Solutions' Foldable Handlebars
• The Tinkler
• Watersports Lifevest
• Recreational Two-Way Radio
• VCom: Hands-free Phone
• Backcountry Snowboarding Accessories
• eHomeRepair
• The MBA Pack
• NPD On-Line

If you have any questions about the class or the tradeshow, please contact faculty:

Prof. Alice Agogino, Room 5136 Etcheverry Hall, 2-6450, aagogino@euler.ME.B erkeley.EDU

Dr. Sara L. Beckman, Room F575 Haas School, 2-1058, beckman@haas.Berkeley. EDU

LEASE JOIN US! Friends and families welcome!!
For off-campus visitors, an R.S.V.P. to Kathy Johnson will yield directions and a map to the event! Kathy@haas.berkeley.edu or (510) 642-0119

The students' work has been generously supported with coaching time from Fitch, frogdesign and GVO as well as the artistic talents of Tylor Comanns's students at the California College of Arts and Crafts.