Ch. 1: Introduction (pp. 1-12).
Ch. 2: Development Processes and Organizations (pp. 13 - 32).

Wheelwright, Steven C. and Kim B. Clark, "The Concept of A Development Strategy," Revolutionizing Product Development, pp. 28-56.

Bucciarelli, L.L., G. Goldschmidt and B.C. Whipple, "Delta - A Design Exercise," MIT, February 1991.

Case: New Product Development at Canon: The Contact Sensor Project (9-396-247).

Assignment due: Myers-Briggs (Kiersey) Analysis. For more information on this test see: sunsite.unc.edu/personality/

Project proposals due via e-mail by 3 p.m. on Thursday September 3rd.

Assignment due (in class): List of 20 product ideas.

Assignment due by 5 p.m. on Saturday, September 5th: Project preferences.

Assignment due: Reflections on Delta Design exercise.

Ch. 12: Managing Product Development Projects (pp. 218-232)

Case: Honeywell Residential Division -- New Product Development (#9-689-035)

Sobek, Durward K. et al., "Another Look at How Toyota Integrates Product Development," Harvard Business Review, July-August 1998.

Katzenbach, Jon R. and Douglas K. Smith, "The Discipline of Teams," Harvard Business Review, March-April 1993, pp. 111-120.

Case: Quantum Corporation: Business and Product Teams (HBS 9-692-023) Guest speaker: Jane Creech, Quantum Corporation

Assignment Due: Customer and user needs analysis.

Ch. 3: Identifying Customer Needs (pp. 33-52).

Jeffrey F. Rayport, "Spark Innovation through Empathic Design," Harvard Business Review, November-December 1997, Reprint #97606.

Berry, Leonard L., and A. Parasuraman, "Listening to the Customer -- The Concept of a Service-Quality Information System," Sloan Management Review, Spring 1997.

Guest Speaker: TBD from GVO.

Project deliverable due: Mission Statement.

Ch. 4: Establishing Product Specifications (pp. 53-76).

Hauser, John R. and Don Clausing, "House of Quality," Harvard Business Review, May-June 1988, Reprint # 88307.

Case: SweetWater (HBS 9-695-026)

Ch. 5: Concept Generation (pp. 77-104).

Guest Speaker: Prof. Jami Shah, Arizona State University

This is a change from the original schedule. The Concept Selection readings and assignments have been moved to Class 15, Oct. 14, 1998.

Project deliverable due: Customer needs list and concept sketches.

Project deliverable due: Customer needs list and concept sketches.

Assignment due: Chapter 6, exercises 3 and 4.

Ch. 6: Concept Selection (pp. 105-128).

Ch. 11: Economics of Product Development Projects (pp. 233-258).

Ch. 7: Product Architecture (pp. 129 - 150).

Meyer, Marc H., and James M. Utterback, "The Product Family and the Dynamics of Core Capability," Sloan Management Review, Spring 1993.

Project deliverable due: Concept sketches.

Prasad, Biren, "How Tools and Techniques in Concurrent Engineering Contribute towards Easing Cooperation, Creativity and Uncertainty," Concurrent Engineering: Research and Applications, Vol. 6, No. 1, March 1998.

Ch. 10: Effective Prototyping (pp. 218-232). Also BMW: The 7-Series Project (A) case (handed out in class on Wed., Oct. 21, 1998). Note, this is a change from the original reading. The reading of the Schrage article below is optional.

Optional Reading: Schrage, Michael, "The Culture(s) of Prototyping," Design Management Journal, Volume 4, Number 1, Winter 1993.

Finalizing concept development with review of concept sketches and concept selection process.

Project deliverable due: Concept selection matrices and final product concept.

Ch. 8: Industrial Design (pp. 151 - 178).

OXO International (HBS #9-697-007) "Getting a Grip on Kitchen Tools," @Issue Journal, to be distributed in class. Also see article on OXO's web site: called Good Grip Tools.

Guest speaker: Johannes Hoech, frogdesign.

Finalize prototype development, and prepare plans for testing product with customers.

Project deliverable due: Final product specifications and drawings

Ch. 9: Design for Manufacturability (pp. 179-216).

Case: Intel Systems Group (#9-691-040).

You might want to check out the Mattel toy case in our Multimedia Case Studies library.

Kroll, Ehud and Thomas A. Hanft, "Quantitative Evaluation of Product Disassembly for Recycling," Research in Engineering Design, 10:1-14, 1998.

Guest Speaker: Tse-Sung Wu from the Consortium for Green Design and Mfg at UC Berkeley.

We have shifted the schedule to accommodate a guest speaker on the issue of intellectual property and patent rights. On Wednesday, November 18th, Anthony deAlcuaz, a partner at Howard, Rice, Nemerovski, Canady, Falk & Rabkin, will join the class to talk about these issues. The Testing and Refinement readings have been moved to Friday, Nov. 20.

Taguchi, Genichi and Don Clausing, "Robust Quality," Harvard Business Review, January-February 1990, Reprint #90114.

Byrne, Diane M. and Shin Taguchi, "The Taguchi Approach to Parameter Design," Quality Progress, December 1987.

Case: Team New Zealand (A) (#N9-697-040).

Project deliverable due: Financial analysis.

Case: Silicon Graphics, Inc. (#9-695-061).

Case:Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft" (#N9-697-052).