BA 290A-2 and ME290P
Fall 1998

Managing the New Product Development Process: Design Theory and Methodology

We are dedicated to increasing the usage of bicycles, hoping to make bicycles a ubiquitous solution to the day to day transportation needs of commuters. Many of the problems associated with bicycling as a commuter alternative, relate to the fact that bicycles are cumbersome objects when not in use. From customer surveys and needs assesments, we have found that several of these cumbersome issues deal revolve around parking and storage, and this is the primary area we have decided to focus on.

• Easy Bike Company Home page
• User and Customer NEEDS Presentation