BA 290A-2 and ME290P
Fall 1998

Managing the New Product Development Process: Design Theory and Methodology

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HANDS-FREE CELLULAR

Hands-Free Cellular is an attempt to allow cellular phone users to talk without having to hold their phones next to their ears. This product would likely be especially useful for people who like to make calls while their driving for example. It would allow them to operate their phones almost hands-free. The target market in this case is the rather large pool of cellular phone users who make a considerable volume of their calls while driving. This group might include those who commute long distances to work or conduct a large portion of their business on the road, such as a salesman or real-estate agent. Many dedicated car phones already have this capability, however, most users prefer the freedom of a hand-held mobile phone and thus do not enjoy hands-free operation.