BA 290A-2 and ME290P
Fall 1998

Managing the New Product Development Process: Design Theory and Methodology

	Please fill out the On-Line Team Peer Assessment form by end of the day on Monday, December 14.
	New Product Development Trade Show Sat., Dec. 12, 9:00 am-noon, Wells Fargo Room, Haas School of Business. Engineering News article.
	Fred Rosenzweig, Executive VP of Operations, from EPI (Electronics for Imaging) will speak to the evening class from 7:30-9:30 pm on Wed., Nov. 18 on Design for Manufacturability. Visitors are welcome.
	We have shifted the schedule to accommodate a guest speaker on the issue of intellectual property and patent rights. On Wednesday, November 18th, Anthony deAlcuaz, a partner at Howard, Rice, Nemerovski, Canady, Falk & Rabkin, will join the class to talk about these issues. Tony de Alcuaz is a director of the firm and a senior intellectual property and business trial lawyer. He also has an active licensing and counseling practice relating to all aspects of intellectual property. The Testing and Refinement readings have been moved to Friday, Nov. 20.
	Fri., Nov. 13, 1998. Guest speaker: Tse-Sung Wu from the Consortium for Green Design and Mfg at UC Berkeley.
	Wed., Nov. 11, 6:00 - 9:00 pm, Cheit Hall 125, Haas School of Business. Matt Barthelemy, Vice President at Fitch, will join the evening class for a discussion of the OXO International case and presentation of Fitch's approach to design. Matt Barthelemy heads up the Product Development offering in Fitch's San Francisco office. He is responsible for developing and maintaining client relationships, as well as the design, direction, and management of projects in areas including computers, telecommunications, medical devices, consumer electronics, household appliances, entertainment products, corporate images, and environments. Matt also shares responsibility for the overall strategic growth and direction of the San Francisco office. Before joining Fitch, Matt worked at various design firms in the San Francisco Bay Area, including over four years as senior designer at Lunar Design, and four years as design manager at frogdesign. His design programs have included groundbreaking products such as the Acer Aspire home computers and the original Apple PowerBook portable computers. He began his career in 1986 working as a consultant to Xerox in southern California, designing Future Strategy Program products for the office environment.Matt has won numerous national and international design awards. His work and quotes have been featured in several exhibitions and publications including Time, Business Week, The Wall Street Journal, USA Today, and International Design. His clients have included Acer, Acuson, Allergan, Apple, Corel, IBM, Hasbro, Herman Miller, Honda, Hyundai, JBL, Lufthansa, Microsoft, Molecular Dynamics, NEC, Packard Bell, Scitex, Sunbeam, Thermoscan, and Xerox. Visitors are welcome to attend.
	Wed., Nov. 11, 4:00 - 5:30 pm, #202 South Hall. Reception to follow in Room #107. Please join Margen Kimbrell from Sageware at the SIMposium this week. She will speak about Sageware, information retrieval and the library scientist. Sageware, Inc., a privately held corporation in Mountain View, CA, is the center of technology for finding answers in on-line text and data. Sageware provides vertical market web-based middleware that enables corporate users and publishers to find answers to industry-specific/business function-specific information needs. (vertical industry: Energy, Automotive. Business function: competitive intelligence, HR) Sageware develops and sells products which are packages of query programs called QuerySets. Sageware also provides Intranet application software suites for integrating intranet/internet information from news, web pages, office documents, and databases. QuerySets are incorporated into application suites for the corporate intranet and other web-based publishing scenarios. Sageware began in 1996 and is privately held.
	Tues., Oct. 27, 4:00-6:00pm, Sibley Auditorium, Bechtel Engineering Center. "The Economic Dimensions of Technology: The Tale of the Two Frontiers in the Internet Commercial-Access Market," lecture by Prof. Shane Greenstein, Associate Professor of management and strategy at Northwestern University's Kellogg School of Management. The talk will focus on the economics of the Internet and the interplay between ever-improving hardware and software and their role in creating new forms of technology-mediated business among different ISPs in the commercial-access market. Sponsored by the Management of Technology Program.
	The Independent Inventors Conference will be held Oct. 23-24 at the Ramada Plaza Hotel in San Francisco.
	Bill Wells, Vice President, Talus (formerly Decision Focus, Inc.), will speak at the IEOR Seminar on Monday, Oct. 19, 1998. The talk will be on quatitative methods for "Revenue Management".
	Professor James A. Landay, EECS, will speak at the IEOR Seminar on Friday, Sept. 28, 1998. The title of the talk may be relevant to some of the web-based projects: "Informal User Interfaces For Natural Human-Computer Interaction".
	User Interface designer, Scott Luebking, will give a short presentation on "Designing Web Sites" during the lab in class on Wed., Sept. 23, 1998.
	Guest Speaker from GVO on Friday, Sept. 18, 1998. Bob Hall, Principal at design consulting firm GVO, will be a guest speaker at our NPD class. He will address the question of how GVO goes about learning about customer and user needs. GVO will provide coaching to three teams this semester.
	Guest Speakers from Quantum on Friday, Sept. 11, Toni Dash and Jane Creech, will be joining us for the discussion on the "QUANTUM CORPORATION -- BUSINESS AND PRODUCT TEAMS" case.
	List of Final Projects is on the Web.