Ch. 1: Introduction (pp. 1-12).
Ch. 2: Development Processes and Organizations (pp. 13 - 32).

Case: Honeywell Residential Division - New Product Development (#9-689-035).

Bucciarelli, L.L., G. Goldschmidt and B.C. Whipple, "Delta - A Design Exercise," MIT, February 1991.

Assignment due: Myers-Briggs (Kiersey) Analysis.

Delta Design exercise performed in class.

Assignment due: Product ideas and project proposals.

Assignment due: Delta Design evaluation and summary.

Assignment due (no later than 5 p.m. on Saturday the 6th): Project preferences.

Assignment due: Chapter 3, Exercise 3.

Ch. 3: Identifying Customer Needs (pp. 33-52).

Berry, Leonard L., and A. Parasuraman, "Listening to the Customer - The Concept of a Service-Quality Information System," Sloan Management Review, Spring 1997.

Guest speaker: Bill Rus, Market Research Manager, Autodesk Corporation.

Assignment due: Analysis of Delta Design videotapes.

Ullman, David G., Thomas G. Dietterich and Larry A. Stauffer, "A Model of the Mechanical Design Process Based on Empirical Data," AI EDAM, 1988.

Katzenbach, Jon R. and Douglas K. Smith, "The Discipline of Teams," Harvard Business Review, March-April 1993, pp. 111-120.

Ch. 4: Establishing Product Specifications (pp. 53-76).

Hauser, John R. and Don Clausing, "House of Quality," Harvard Business Review, May-June 1988, Reprint # 88307.

Case: SweetWater (HBS 9-695-026).

Finalize product mission statements, progress report on customer and user needs assessment, planning for additional customer/user needs information gathering.

Assignment due (end of class): Mission Statement.

Ch. 5: Concept Generation (pp. 77-104).

Assignment due: Chapter 6, exercises 3 and 4.

Ch. 6: Concept Selection (pp. 105-128).

Ch. 7: Product Architecture (pp. 129 - 150).

Meyer, Marc H., and Michael H. Zack, "The Design and Development of Information Products," Sloan Management Review, Spring 1996.

Finalize customer/user needs analysis, launching the concept development process.

Assignment due (end of class): Customer needs list and concept sketches.

Assignment due: Kitchen gadget assessment.

Ch. 8: Industrial Design (pp. 151 - 178).

Case: OXO, Corporate Design Foundation "Getting a Grip on Kitchen Tools," @Issue Journal, to be distributed in class.

Ch. 9: Design for Manufacturability (pp. 179-216).

Case: Design for Manufacturing at Midwest Industries (HBS #9-690-066).

Ishii, K., C.F. Eubanks and M. Marks, "Evaluation Methodology for Post-Manufacturing Issues in Life-Cycle Design," Concurrent Engineering, 1993.

Navichandra, D., "Design for Environmentability," Design Theory and Methodology, ASME 1991.

Guest Speaker: Professor Paul Sheng, Mechanical Engineering, UCB.

Finalize concept development with review of concept sketches and concept selection process.

Assignment due (end of class): Concept selection matrices and final product concept.

Ch. 11: Economics of Product Development Projects (pp. 233-258).

Finalize prototype development, and prepare plans for testing product with customers.

Assignment due (end of class): Final product specifications and drawings.

Assignment: Taguchi methods application (handed out in previous class).

Taguchi, Genichi and Don Clausing, "Robust Quality," Harvard Business Review, January-February 1990, Reprint #90114.

Byrne, Diane M. and Shin Taguchi, "The Taguchi Approach to Parameter Design," Quality Progress, December 1987.

Ch. 10: Effective Prototyping (pp. 218-232).

Case: BMW: The R-Series Project (HBS 9-692-083).

Ch. 12: Managing Product Development Projects (pp. 259 - 282).

Assignment: Exercises 1-3.

Review results of products testing; finalize plans for product revision.

Review results of financial analysis.

Assignment Due (end of class): Financial analysis of project.

Case: Quantum Corporation: Business and Product Teams (HBS 9-692-023).

Case: NEC (HBS 9-693-095).