BA 290N ME290P

BA 290N, ME290P, INFOSYS 290P, and DSID125

Managing the New Product Development Process: Design Theory and Methodology

Faculty:

Prof. Alice Agogino, Room 5136 Etcheverry Hall, x2-6450, agogino@berkeley.edu. Agogino also has an office in the Haas School of Business to meet with students after class (outside of classroom 220 Cheit Hall or F549 Haas)

Dr. Sara L. Beckman, Room F575 Haas School, 2-1058, beckman@haas.Berkeley.EDU

Leslie Speer, Industrial Design Program, San Jose State University, (510) 658-3177, Leslie.Speer@sjsu.edu

Teaching Assistants:

Jonathan (Jono) Hey, Mechanical Engineering and the Berkeley Institute of Design; jono@berkeley.edu; 360 Hearst Memorial Mining; 510-642-1268.

Course Objectives:

This course is one of five core courses of the Management of Technology program at the University of California, Berkeley. It is considered an operationally focused course, as it aims to develop the interdisciplinary skills required for successful product development in today's competitive marketplace. Engineering and Business students join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice. Students form teams of MBA students, engineering or iSchool students and industrial design students. Each team is provided a "coach" from industry to advise them on the new product development process.

Course Website

We will make extensive use of the course Web site to both communicate information to you and to converse with you about your homework and your projects. You will find the course listed on bSpace at: http://bspace.berkeley.edu/. Once you have formed your project groups, we will set up group web pages on which we expect you to store your working documents for your project. The faculty will review the group pages regularly to provide feedback on your work.

Information and Syllabi:

Fall 2007 Project Section (Section 1 only), Syllabus - vers. 4
MW 9:30 a.m. - 11:00 p.m., Cheit 220
Engineering, Business and Information Management students from Berkeley and industrial design students from the San Jose State University join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice.

Fall 2006 Project Section (Section 1), Syllabus
MW 9:30 a.m. - 11:00 p.m., Cheit 220
Engineering, Business and Information Management students from Berkeley and students from the California College of Arts and Crafts join forces on small product development teams.
See final projects in the 2006 Tradeshow poster.

Fall 2006 Case Study Section (Section 2), Syllabus
MW 11:00 - 12:30 a.m., Cheit 220
This course is built around a series of readings and case studies, integrated with a small multidisciplinary team projects with engineering and Business students. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice.

Fall 2005 Tradeshow (pdf)
Fall 2004 Tradeshow
Fall 2003 Tradeshow (pdf)
Fall 2002 Tradeshow (pdf)
Fall 2001 Tradeshow (pdf)
Fall 1999 tradeshow
Fall 1998. Also see Trade Show invitation and Photos and Slides.
Fall 1997. Also see Trade Show invitation
Fall 1996 course website. Also see Project Descriptions
Fall 1995 course website. Also see Project Descriptions

Last updated: 17 September 2007